Hello Kitty x adidas

Established in Japan in 1975, Hello Kitty is one of the most popular global anime franchises as frequently seen in comics, films, video games, books and products. Considered synonymous with Japanese kawaii culture, Hello Kitty’s popularity peaked in the 1990s when she was regarded as the top-grossing character in Japan. The franchise’s collaboration with adidas features playful Hello Kitty motifs used across iconic silhouettes like the Superstar, Stan Smith and Forum.