New Balance 990v5 Shoes

Spanning over six iterations to date, the 990 series calls back to 1982 when the original 990v1 became the first athletic shoe to break the $100 price tag barrier. The shoe’s original advertisements humorously claimed “Out of 1000, this shoe is a 990.” The 990v5 arrived in 2019 in a grey “Castlerock” colorway that remained faithful to the original shoe 37 years prior. The ubiquitous made-in-USA silhouette remains popular across the globe, whether in its OG “Castlerock” colorway or other neutral makeups like black or navy blue.