Joe Freshgoods x New Balance

For NBA All-Star Weekend 2020 in Chicago, New Balance tapped local creative Joe Freshgoods to re-imagine the 992 and Kawhi Leonard’s signature model, the OMN1S. Following up on this initial release, the duo made the handshake official with a string of product releases defined by Freshgoods’ unabashed color palette and use of slogans. Most recently, Freshgoods turned his attention to running silhouettes like the 990v3 and 2002R, basketball silhouettes like the 550 and even vintage hiking models like the Rainier Boot.