Curry Brand Basketball Shoes

Under Armour was founded in 1996 and made its first foray into footwear a decade later in 2006. In 2013, the brand made its first handshake with famed three-point shooter Steph Curry, and Curry’s first signature model the Curry One dropped in 2015. The Curry Brand was established between Under Armour and Steph Curry in 2020, making Curry himself the unofficial face of the American sports brand’s basketball division. ​​Court models from Under Armour and Curry Brand often feature proprietary foam cushioning like Flow and HOVR, in models like the Curry 11 and Curry Splash.